Careers
Brand Manager - [Senior (Location: Somerset West (Hybrid)]
Role Overview:
Old School is looking for an experienced and visionary Senior Brand Manager to lead the strategic direction of our brand, overseeing our Old School, Dricus Du Plessis, and Old School Bespoke product lines. As the Senior Brand Manager, you will drive the brand’s positioning, develop marketing campaigns, and ensure the brand’s growth aligns with our business goals.
Key Responsibilities:
- Develop and execute the overall brand strategy for Old School and its product lines, ensuring strong brand positioning and alignment with business objectives.
- Collaborate with cross-functional teams including product development, sales, and creative to build and launch innovative marketing campaigns and brand initiatives.
- Lead and manage brand communication strategies across digital, social media, and offline channels.
- Analyze market trends, customer insights, and competitive landscape to identify growth opportunities for the brand.
- Monitor brand performance metrics and make data-driven decisions to adjust marketing strategies as needed.
- Foster relationships with external partners, including agencies, influencers, athletes, and media to drive brand awareness and engagement.
- Oversee the planning and execution of product launches, ensuring consistent messaging and high impact across all platforms.
- Manage the development of brand assets such as packaging, advertising, and promotional materials, ensuring alignment with brand identity and goals.
- Lead a team of marketing professionals and provide guidance, mentorship, and development to ensure the highest performance standards.
Key Qualifications:
- 5+ years of experience in brand management, preferably within fashion, retail, or lifestyle brands.
- Proven ability to develop and execute successful brand strategies and marketing campaigns.
- Strong understanding of market research, customer insights, and data analytics.
- Experience in managing cross-functional teams and leading projects from concept to execution.
- Exceptional communication, leadership, and collaboration skills.
- Ability to think creatively while aligning brand goals with business objectives.
- Passion for the Old School brand, sports, and South African culture.
How to Apply: If you’re ready to make your mark with a brand that’s going places, send your CV and a cover letter to daneel@oldschool.co.za and tell us why you’d be the perfect fit for Old School.